0.0% Wine: Innovation or Just a Cellar Fix for Unsold Stock?
It’s an undeniable trend: the non-alcoholic wine market is exploding. Faced with a crisis in traditional sales, many established producers are pivoting with hope (and haste) into this new segment.But here’s the stark reality: they are saturating the market with mediocre products.Many believe you can simply take an unsold, average-quality wine and de-alcoholize it. The […]
Why is consumption of no-lo alcoholic beverages rising?
A total alcohol-free wine is a beverage that contains 0,0 % alcohol by volume. A low-alcohol wine is a beverage that contains between 4% and 7% alcohol by volume. The increasing health consciousness among consumers is driving the growth of the low-alcohol beverages market. Smoking rates are sharply declining, people are eating more balanced and […]